Seth Greene shares his entrepreneurial journey from being a magician to a financial advisor to founding his own direct-response marketing firm, Market Domination, LLC. He explains the marketing principles he discovered that radically improved all of his business results. He then tells the story of how he met, “kidnapped”, and effectively pitched Shark Tank’s Kevin Harrington, which led to a lasting business relationship including Kevin and Seth co-hosting the “Sharkpreneur Podcast”. Seth explains the most effective strategies for pitching and networking with celebrities and other high profile people. He also shares his experience as a judge on Pitch Tank, the live version of Shark Tank, and what he has learned from interacting with billionaires like Steve Forbes and other highly successful businesspeople. He also shares his opinion of the top 3 marketers today that every entrepreneur should be closely following. Seth talks about some of the biggest mistakes he has made along his journey and what he learned from them. He also shares how he manages stress and entrepreneurial setbacks, and how he separates work from family and prioritizes his wife and kids. Seth then goes on to discuss parenting and how he is raising entrepreneurial kids. He explains how his 10-year old daughter Ella, who co-hosts a YouTube show with him, has already published her own book, been on the local news, and has paying clients. And finally, Seth shares exactly what he would do if he had to start all over with no money, no following, no list and nobody knew who he was.
Episode #25: Pitching Celebrities, Selling Your House in One Day, and Raising Entrepreneurial Kids with Seth Greene
Episode Summary
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About the Guest
Seth Greene
Seth Green is the founder of the direct response marketing firm Market Domination LLC, and specializes in helping business owners optimize their marketing funnels and grow their businesses through podcasts. He is also the host of the Sharkpreneur podcast with Shark Tank’s Kevin Harrington. Seth is also a judge on Pitch Tank, the live version of Shark Tank. He is the author of 7 books and has been featured in Inc., Forbes, and Moneywatch.
What You'll Learn
- How to most effectively pitch celebrities
- The key marketing principles you should be focusing on in your business
- Parenting strategies for raising entrepreneurial kids
Links From the Episode
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BOOKS SETH RECOMMENDS
- 80-20 Marketing by Perry Marshall
- Expert Secrets by Russell Brunson
- Marketing to the Affluent by Dan Kennedy
- The Four Dollar Sandwich by Cory Malnikof
- The Perfect Day Formula by Craig Ballantyne
- Think and Grow Rich by Napolean Hill
OTHER RESOURCES RECOMMENDED
- 10 Steps to the Perfect Pitch by Kevin Harrington
- Cash Flow Quadrant by Robert Kiyosaki
- You Can Book Me
PEOPLE MENTIONED IN THIS EPISODE
- Bernt Ullmann
- Greg Writer
- Dan Kennedy
- David Meerman Scott
- Digital Underground
- Émile Coué
- John Mackey
- Perry Belcher
- Richard Branson
- Robert Kiyosaki
- Roland Frasier
- Russell Brunson
- Ryan Deiss
- Steve Forbes
- Tony Robins
WINE SHARED ON THIS EPISODE
LOCATION WHERE THE INTERVIEW TOOK PLACE
OTHER PLACES MENTIONED:
Check Flight Prices to Any of These Destinations
CONTACT SETH
Seth Greene’s Books:
- Financial Advisor Marketing Magic
- Cutting Edge Marketing Magic
- Market Domination for Podcasting
- Marketing Magicians with Alex Charfen
- Marketing Magicians with Ken McArthur
- Marketing Magicians with Ivan Misner
- Real Estate Marketing Magic
- The Facebook Ninja
- The Secret of Top Producing Financial Advisors
Seth Greene’s Website:
- Market Domation LLC
- Listen to the SharkePreneur Podcast
- Ella’s Book (Seth’s 10 Year Old Daughter)
- Follow Seth on Facebook
- Follow Market Domination on Facebook
Time Stamped Show Notes
[02:43] MATT AND SETH’S EXPERIENCES IN HIGH SCHOOL
- Matt’s Mobile DJ Company in High School
- Seth’s Magician Business in High School
- Matt and Seth’s Adventure DJing a Prom in Wellsville, New York
[10:57] MATT AND SETH’S EXPERIENCE AT THE TRAFFIC AND CONVERSION SUMMIT
[12:37] SETH’S ENTREPRENEURIAL JOURNEY
- Seth’s Pivot from Acting to Financial Planning
- Seth’s Discovery of Direct Response Marketing
- The Transformative Power of Direct Response Copywriting
- Creating an Effective Lead Magnet
- Starting a Marketing Company to Serve Business Owners in Multiple Industries
[22:42] MARKETING FUNDAMENTALS
- How to effectively market and understanding behavioral psychology
- How to identify a target market
- How to hone your message and your medium
- How to develop a narrow niche to increase profitability
[28:28] NETWORKING WITH CELEBRITIES
- How Seth Creatively Cold-Pitched Kevin Harrington
- How Seth Closed Kevin Harrington as a Consulting Client and Podcast Co-Host
- The most effective techniques for pitching celebrities
- How Digital Marketer got Richard Branson to Speak at T&C Conference
- How to use the “shock-and-awe box” marketing technique
[42:57] OBSERVATIONS FROM INTERVIEWING AND INTERACTING WITH BILLIONAIRES
- Success habits and morning routines
- How they think ten or twenty times bigger
- How they open themselves up to different levels of spiritual and emotional energy
[46:01] LESSONS FROM BEING A JUDGE ON PITCH TANK
- Behind the scenes of Pitch Tank – The live version of Shark Tank
- Which business should bootstrap vs. raise investment capital
- The elements of an effective pitch for investment capital
[54:52] SETH’S TECHNIQUES FOR PRODUCTIVITY AND STRESS REDUCTION
- Seth’s morning routine
- The role of affirmations and incantations
- Seth’s rebound strategy for stressful business setbacks
- How Seth has identified the highest and best use of his time
[1:07:24] PRIORITIZING FAMILY AND RAISING ENTREPRENEURIAL KIDS
- The importance to Seth of prioritizing family and coaching his kids games
- How he switches gears from work to be present with his family
- How Seth educates his kids about entrepreneurship
- How Seth launched “The Ella and Daddy Show”
- How Seth’s 10 year old daughter published a book and retained paying clients
[1:21:28] SETH’S BIGGEST BUSINESS MISTAKES AND WHAT HE LEARNED FROM THEM
[1:25:16] HOW SETH SOLD HIS HOUSE IN ONE DAY WITH HIS MARKETING TECHNIQUES
[1:26:48] THE LIGHTNING ROUND
- The Top 3 Marketers That Business Owners Should Follow
- Top 4 Books Seth Recommends
- Seth’s Top 2 Apps he Recommends
- Seth’s Top Travel Hack
- The Advice Seth Would Give to His 20 Year Old Self
