Episode #111: Building Nomadic Communities, the Beauty of Drag Queens, and Running an Effective Affiliate-Marketing Program with Rosanna Lopes

Episode Summary

Rosanna Lopes talks about growing up in the Netherlands, doing her MBA in Barcelona, exploring the music scene in London and going to clandestine concerts around the world.  She then talks about her decision and process for transitioning from her corporate job to becoming a full time digital nomad with no base.  Rosanna also shares her path to becoming a minimalist who travels the world with carry-on luggage only.  She shares some of her top packing tips for women.  Rosanna then talks about her world travel and shares stories from attending Carnival in Rio and Loi Krathong in Thailand and why it’s important for her to try and learn the local accents as she travels.  She then talks about her interest in sub-cultures and shares her deep appreciation for Drag Queens and admiration of Drag culture.  Rosanna then talks about her lifestyle design, travel cadence, and her passion for building nomadic communities around the world.  She gives tips for nomads to find and build community and tells the origin story of the Lisbon Digital Nomads MeetUp which now has over 9,000 members.  Rosanna then explains how affiliate marketing works, the different campaigns she has worked on, and the advantages to affiliate marketing over other channels.  And finally, she shares her top tactical strategies for running an effective affiliate marketing campaign.  FULL SHOW NOTES AVAILABLE AT: www.TheMaverickShow.com

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Rosanna Lopes

Rosanna Lopes is a location-independent digital marketing expert that helps businesses sell more by setting up and running their affiliate marketing programs and their paid search advertising.  Born and raised in the Netherlands, Rosanna did her MBA in Barcelona, and has now been a full-time digital nomad with no permanent base since 2015.  She travels the world with carry-on luggage only, has lived in over 45 different countries, and speaks 4 languages fluently—Dutch, Portuguese, Spanish and English.  Rosanna is especially passionate about building nomadic communities, both online and in-person, which she has done all around the world, including co-founding the Lisbon Digital Nomad Meet-Up, which is now the largest MeetUp group in the country of Portugal with over 9,000 members.

What You'll Learn
  • How to run an effective affiliate marketing program for your business
  • How to find and build nomadic communities
  • How to attend clandestine music concerts around the world
Links From the Episode

Disclosure: This page contains affiliate links. If you click through any links and make a purchase, you should assume that Maverick will receive financial compensation (at no additional cost to you). We greatly appreciate you using our affiliate links because it helps to support the show and cover production costs of the podcast.

JOIN THE LISBON DIGIAL NOMAD MEETUP

#1 BOOK THAT ROSANNA RECOMMENDS

WEBSITES MENTIONED IN THIS EPISODE

What Matt and Rosanna Were Drinking

1 PERSON WITH WHOM ROSANNA WANTS TO HAVE DINNER

TOP 3 FAVORITE TRAVEL DESTINATIONS

TOP 3 BUCKET DESTINATIONS

LOCATION WHERE THE INTERVIEW TOOK PLACE

OTHER PLACES MENTIONED IN THIS EPISODE

CONTACT ROSANNA

Time Stamped Show Notes

[3:10] Matt and Rosanna talk about Mezcal

[4:45] Growing up in the Netherlands

[5:32] Living in Barcelona

  • Moving to Barcelona for an MBA
  • Traveling with Barcelona as a Base
  • What Rosanna loves about Barcelona

[9:10] The Music Scene in London

  • Why Rosanna moved to London
  • Explaining the Music Scene in London

[11:56] Clandestine concerts around the world

  • Sofar Sounds Sessions

[14:35] Becoming a Full-Time Digital Nomad with No Base

  • Transitioning out of the Corporate World
  • Choosing to becoming a digital nomad
  • Changing her conception of time
  • Starting to save money and stop accumulating material items
  • Creating location-independent income as a freelancer

[19:39] Becoming a Minimalist and Traveling with Carry-On Luggage Only

  • Rosanna’s Minimalist packing tips for women
  • The travel-espresso-maker that Matt travels with
  • Matt’s espresso preferences

[24:40] Carnival in Rio de Janeiro

  • Rosanna’s experience in at Carnival in Rio
  • Matt’s experience at Carnival in Rio
  • Rosanna’s local Brazilian friendsEarly morning parties at Carnival
  • The energy and passion or life in Brazil

[28:44] Loi Krathong (Lantern Festival) in Thailand

[30:46] Rosanna’s Experience Trying to Learn Local Accent

[36:38] The Beauty of Drag Queens

  • Rosanna’s interest in sub-cultures and identities
  • What Rosanna loves about Drag culture
  • What Rosanna appreciates about Ru Paul’s Drag Race
  • The Best Drag Show Matt has ever been to
  • Discrimination and Repression of Drag Queens and Transgender People
  • Widespread gender-bending though costume at Carnival in Rio

[44:44] Rosanna’s Lifestyle Design and Travel Cadence

[45:53] Nomadic Community Building

  • Seeing nomads as a subculture with values in common
  • Helping nomads overcome loneliness
  • Providing positive social experiences for nomads
  • The origins of the Lisbon Digital Nomad Meetup
  • Lisbon Weekly Meetup Events
  • Supporting local businesses
  • Tips for new nomads to find or build community
  • Platforms for finding meetups
  • Meeting people at co-working spaces

[52:52] Running an Effective Affiliate Marketing Program

  • Explaining how affiliate marketing works
  • Rosanna’s experience in affiliate marketing
  • The advantages to affiliate marketing over other channels
  • Why Rosanna loves affiliate marketing
  • Tactical strategies for effective affiliate marketing

[1:04:12] The Lightning Round

  • #1 Book Rosanna recommends
  • #1 Piece of Advice Rosanna would give her 18 year old self
  • #1 Person with whom Rosanna would like to have dinner
  • Top 3 Favorite Travel Destinations
  • Top 3 Bucket List Destinations

[1:08:48] Contact Rosanna