In this episode, Tinger Hseih takes us on her journey being born in Taiwan, immigrating to the US and growing up in California and becoming a food and travel influencer. She takes us on her career trajectory through the corporate world of digital advertising, marketing and reflects on her biggest takeaways that she would later apply in her own business. She also takes us on her personal food and travel journey and how she eventually left her office job to become a food and travel host, influencer and entrepreneur. She talks about founding “Dash of Ting” and building her personal Instagram following to over 140,000. Tinger then shares some of her top food and travel experiences and discusses her favorite foods in the world—ranging from North Africa to West Africa to Brazil to Asia. She also talks about the importance of experiencing cultures through food and reflects on what travel means to her. Tinger then shares her tips for solo-female travelers. She then talks about founding “Dash of Media” and explains her expertise in pairing brands with the right niche influencers. Tinger also describes the keys to successful influencer marketing and how her company works with both brands and influencers to optimize the results. FULL SHOW NOTES AVAILABLE AT: www.TheMaverickShow.com
Episode #118: Experiencing The World Through Food and the Keys to Effective Influencer Marketing with Tinger Hseih
Episode Summary
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About the Guest
Tinger Hseih
Tinger Hseih is the founder of Dash of Media, a fully integrated business solutions consultancy that provides expertise for digital marketing, influencer marketing, content creation, and experiential activations. With more than 17 years of experience working in the digital advertising industry coupled with her personal experience creating content as a food and travel influencer, Tinger has built an international brand and served companies ranging from start ups to Fortune 500 Companies. As a lifelong foodie and world traveler, she is also the founder of Dash of Ting, a food and travel blog for health-conscious people looking for delicious regional cuisines and unique adventures. Tinger has traveled to over 25 countries on 5 continents in the past decade and is passionate about helping others create culturally diverse meals at home and find them abroad. She has been featured in Buzzfeed, Tastemade , Matador Network, and Thrillist.
What You'll Learn
- The importance of experiencing cultures through food
- The keys to effective influencer-marketing
- Tinger’s top international food and travel experiences
Links From the Episode
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#1 BOOK TINGER RECOMMENDS
#1 PRODUCTIVITY TOOL TINGER RECOMMENDS
#1 PERSON WITH WHOM TINGER WISHES SHE COULD HAVE HAD DINNER
DRINKS CONSUMED DURING THIS EPISODE
LOCATION WHERE THE INTERVIEW TOOK PLACE
TINGER’S TOP 3 FAVORITE TRAVEL DESTINATIONS
TINGER’S TOP 3 BUCKET LIST DESTINATIONS
OTHER PLACES MENTIONED IN THIS EPISODE
- Brazil
- Los Angeles, California
- Egypt
- Mexico
- Morocco
- Nigeria
- Lima, Peru
- Rio de Janeiro
- São Paulo
- Senegal
- South Africa
- Taiwan
- Tunisia
FOOD/TRAVEL PLATFORM WHERE TINGER WAS A HOST:
CONTACT AND FOLLOW TINGER
Time Stamped Show Notes
**Click the time stamp to jump directly to that point in the episode.
[2:38] Matt and Tinger talk about Wine and Mezcal
[4:46] Matt and Tinger talk about Venice Beach, California
[4:46] Matt and Tinger talk about Brazil
[9:06] Tinger’s Career Trajectory and Biggest Takeaways from the Corporate World
[13:08] Tinger’s Entrepreneurial Transition
- Her weight loss journey
- Providing value with healthy recipes
- Appearing on Tastemade shows
[16:55] Becoming a Tastemade Host in Mexico
[19:30] Building “Dash of Ting” and getting 140,000 Followers on Instagram
[20:42] Founding “Dash of Media” to pair brands with niche influencers
[23:45] Tinger’s Top Food and Travel Experiences
- Morocco
- Rio
[28:55] What travel means to Tinger
[30:14] Learning about culture through food
[32:47] Matt and Tinger talk about the pre-eminence of Asian food
[35:48] Matt and Tinger talk about African food and travel
[39:22] Tinger’s tips for solo-female travelers
[41:16:] Tinger’s productivity routines and stress management techniques
[43:33] The Lightning Round
- #1 Book
- #1 Travel Hack
- #1 Person with whom Tinger would like to have dinner
- #1 Piece of Advice Tinger would give to her 18-year old self
- Top 3 Favorite travel destinations
- Top 3 Bucket List destinations
[43:33] Contact Tinger