Ashley Hann shares her journey to location-independent entrepreneurship beginning with her experience being hired as the Marketing Director at one of Mark Cuban’s start-up companies and helping to grow it 500% in a year. She explains how she restructured the customer service policy and exponentially increased their sales on Amazon. After that, she explains why she took a job in a large corporate environment and then, after 7 very successful months, quit the day after presenting to the board about a successful marketing campaign. She talks about that transitionary moment and how she went on to build her own business. She shares the top tips for leaving the corporate world with your skills and the mindset required to enter a crowded market and win. She gives tactical tips on personal and company brand building that are working today and how to build trust and authority on social media. She goes deep on Instagram tactics, sharing the latest techniques that are working for both content and hashtags. She then tells the story of how she met Gary Vaynerchuk, how he became a friend and mentor to her and shares the biggest lessons she has learned from him. Ashely then goes on to talk about her top tips for a high-converting website, optimizing your online brand presence, and the SEO tactics that are working today to generate organic traffic. She then goes on to talk about “Magnetic Confidence”, explains what it is, how to develop it, and tells her personal journey overcoming anxiety, depression, fear and limiting beliefs that led her to write her best-selling book on Magnetic Confidence. FULL SHOW NOTES AVAILABLE AThttps://amzn.to/2Lmvgbn www.TheMaverickShow.com
Episode #49: Magnetic Confidence, Building Your Online Brand and Owning Your Power and with Ashley Hann
Episode Summary
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About the Guest
Ashley Hann
Ashley Hann is a location independent entrepreneur, online branding and marketing strategist, coach, speaker, and world-traveler. Ashley first entered the online space in 2012 as Marketing Director for a Mark Cuban company which she helped to grow 500% in the first year, making it the #1 Fastest-Growing Private Company in San Diego. Today she is the founder and owner of “Ashley Hann Branding & Consulting”, an online marketing agency that helps brands amplify and monetize their web presence so they can make more money and impact. Her clients range from start-ups to Fortune 500 companies and have built her business with a completely location-independent infrastructure so she can run it from anywhere in the world and has lived in 12 different countries in just the last year alone. As a conscious leader herself, her mission is to support as many other conscious leaders, coaches and creators as possible in playing their biggest game so that they can create maximum impact and a lasting ripple effect on the world. She is also the podcast host of “The Ashley Hann Show”, and the author of the best-selling book: “Magnetic Confidence: Attract the Results, Relationships, and Life You Want”.
What You'll Learn
- How to transcend limiting beliefs and develop “Magnetic Confidence”.
- How to optimize your website and increase organic traffic and conversion.
- How to effectively build your personal and company brand on social media.
Links From the Episode
Disclosure: This page contains affiliate links. If you click through any links and make a purchase, you should assume that Maverick will receive financial compensation (at no additional cost to you). We greatly appreciate you using our affiliate links because it helps to support the show and cover production costs of the podcast.
ASHLEY’S BOOK
GET ASHLEY’S FREE WEBSITE CHECKLIST HERE
(Use the Code “MAVERICK SHOW” to get a $250 Discount when you become a client of Ashley Hann Branding & Consulting)
WATCH MATT AND ASHLEY SPEAK AT THE DIGITAL LIFESTYLE CONFERENCE
#1 BOOK THAT ASHLEY RECOMMENDS
#1 APP/PRODUCTIVITY TOOL THAT ASHLEY RECOMMENDS
THE PERSON WITH WHOM ASHLEY WOULD MOST LIKE TO HAVE DINNER
WHERE THE INTERVIEW TOOK PLACE
PLACES MENTIONED IN THIS EPISODE
TOP 3 FAVORITE TRAVEL DESTINATIONS
TOP 4 BUCKET LIST DESTINATIONS
CHECK FLIGHT PRICES TO ANY OF THESE LOCATIONS
ASHLEY’S TOP 5 HIP HOP EMCEES
CONTACT AND FOLLOW ASHLEY
Time Stamped Show Notes
[3:30] Ashley’s Journey to Entrepreneurship
- Growing up outside Seattle
- Getting hired as the Marketing Director for a Mark Cuban start-up company
- Helping to grow the company 500% in the first year
- The biggest leverage points that contributed to that rapid growth
- Trying the corporate world for 7 months and quitting the day after a big win
- Recognizing her own expertise and leaving to start her own company
- The fear and decision making process around quitting her corporate job
[14:25] Entering and Winning in a Crowded Market
- Ashley’s transitionary experience into entrepreneurship
- Ashley’s advice for entering and winning in a market that is perceived to be saturated
[19:19] Personal and Company Brand-Building Tips
- How and Why to Build a Personal Brand
- Specific Tactics for Brand-Building content creation on Instagram
- The importance of using video and personally connecting with your audience
- Optimizing your hashtag strategy on Instagram
- Deciding how many social media channels to focus on
- The importance of repurposing your content onto multiple platforms
[32:58] Lessons Learned from Being Friends with Gary Vaynerchuk
[35:51] Website Optimization Tips
- The importance of having a high-quality website that captures your brand essence
- Top tips for creating a high-converting website
- Biggest mistakes to avoid on your company website
- Search Engine Optimization (SEO) tips for generating organic website traffic
[47:30] Magnetic Confidence: Attracting the Results, Relationships and Life You Want
- Defining “Magnetic Confidence”
- Ashley’s journey overcoming fear, anxiety and low self-confidence
- Understanding and transcending limiting beliefs
- The steps required to move towards Magnetic Confidence
[57:26] Running Her Business, Making Friends and Finding Love as a Full-Time Nomad
- How Ashley runs her business and manages her team while traveling the world
- Handling time zone adjustments
- Building and sustaining friendships as a nomad
- Finding love and romance as a nomad
[1:03:49] Ashley’s Productivity Tactics, Morning Routines and Day Structure
[1:06:28] The Lightning Round
- The #1 Book Ashely Recommends
- The #1 Productivity Tool Ashley Recommends
- The Person with whom Ashley would most like to have dinner
- The Advice Ashley would give to her 18-year-old self
- Ashley’s Top 3 favorite travel destinations
- Ashley’s Top 3 bucket list destinations
- Ashley’s Top 5 hip hop artists of all time
[1:13:10] Ashley rapping Nicki Minaj’s verse from “Monster”
[1:16:19] Contact Ashley, Get her Free Checklist, and Follow Her on Social Media
[1:19:02] Outtakes: Blooper Reel ☺
Instagram Strategy –
FOR POSTS:
8 Hashtags Per Post.
The need to be RELEVANT
4 hashtags Should be SMALL (10K-900K)
4 hashtags Should be BIG (1 million+)
FOR STORIES:
Use Hashtags, and 100% should be BIG Hashtags (multi-millions)
VIDEO STRATEGY:
Record everything, like the podcasts I am recording.
PLAN FOR REPURPOSING THEM
BLOG:
750-1K words.
Embed at least 3 pics, videos or audio in each blog post.
