Gavin Dantez tells his story growing up between Canada and Eretria, life lessons he learned in each country, and how his early entrepreneurial tendencies resulted in years of frustrating failures before he finally found the right direction and alignment. Gavin explains how he discovered the right digital mentorship and was eventually able to self-audit his skills and find a business partner to complement his marketing expertise. He then describes the process of co-founding Magnet Mount and growing it from zero to $3 million in revenue in a single year and reflects on the primary leverage points he used to generate rapid growth. He explains the importance of massive ad iterations, re-targeting, conversion psychology, behavioral response marketing, and other techniques he deployed to scale as fast as he did. He then talks about his “Limitless” masterclass, and how to hack and reprogram your own mind so that you can live life on your terms. He also talks about the importance of alignment between all aspects of life – work, play, social, fitness, etc. He shares his approach to health and fitness as well as his top productivity technique for achieving more in less time. He then talks about the significance of lucid dreaming in his life and gives tips for beginners on how to start waking up inside your dreams. And, finally, Gavin shares his reflections on traveling to 40 countries and the importance of gaining multiple perspectives and developing true wisdom through travel. Full Show Notes Available at www.TheMaverickShow.com
Episode #65: Lucid Dreaming, Hacking Your Own Mind and Building a $3 Million E-Commerce Business in 12 Months with Gavin Dantez
Episode Summary
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About the Guest
Gavin Dantez
Gavin Dantez is the co-founder of Magnet Mount, an e-commerce business that produces luxury car mounts for mobile phones, which he launched in 2018 and grew from zero to $3 million in revenue in the first year alone. It received over 1 million website visits in the first 8 months and has developed an Instagram following of over 180,000 fans and over 85,000 customers. Prior to co-founding Magnet Mount Gavin spent 7 years focusing on evolutionary psychology, NLP, behavioral response marketing, copywriting and becoming an expert in digital brand marketing. Inc. Magazine recently dubbed him “the Mad Scientist of Digital Marketing and Brand Building”. He is now focusing on his digital information product business and his new course “Limitless” where he teaches you how to hack your own mind so you can live life on your terms. He has built all his businesses with a location-independent infrastructure so he can run them from anywhere in the world, he has traveled to over 40 countries. Gavin has been featured in Forbes, Entrepreneur Magazine, Inc. and many other leading business publications.
What You'll Learn
- How to Build a $3 Million E-Commerce Business in 12 Months.
- How and Why to Start Lucid Dreaming.
- How to Hack Your Own Mind to Live a Limitless Life on Your Terms.
Links From the Episode
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THE #1 BOOK GAVIN RECOMMENDS
THE #1 PRODUCTIVITY TOOL GAVIN RECOMMENDS
SITE MENTIONED
THE #1 PERSON WITH WHOM GAVIN WOULD LIKE TO HAVE DINNER
TOP 2 FAVORITE TRAVEL DESTINATIONS
TOP 3 BUCKET LIST DESTINATIONS
PLACE WHERE THE INTERVIEW TOOK PLACE
CONTACT GAVIN
Time Stamped Show Notes
[3:50] Gavin’s Upbringing and Entrepreneurial Tendencies
- Growing up in Canada
- Doing poorly in school and getting into drugs
- Falling off a cliff and miraculously surviving
- Reflecting on his life’s meaning and purpose
- Discovering self-development and entrepreneurship educational content
[9:59] Reflections on Moving to Eretria at Age 11
- Remembering his family’s move to Eretria as a kid
- Experiences and life lessons from living in Africa
[13:08] Gavin’s Path to Entrepreneurship
- Recruiting the best salespeople
- Learning how to get people to show up for appointments
- Proactively sending testimonials to high-level people as a networking strategy
- Writing down his ‘perfect day’ in great detail
- Gavin’s repeated business failures and learning what “not” to do
[24:34] Building a $3 Million Company in 12 Months
- Learning that he needed a co-founder with complementary skills
- Partnering with the right co-founder and launching “Magnet Mount”
- Testing ad sets to find his ideal avatar
- Deciding to build a new brand around a “white label” product
- Using drop-shipping to test market demand and establish minimum viable product
- Paying attention to heat maps of your website and continually optimizing
- Massively iterating online ads and continually optimizing every single area
- Explaining Conversion Psychology and Behavioral Response Marketing
- The unique psychological importance of “retargeting” ads
- The importance of micro-niching and creating your own category
- Launching additional products and growing through repeat business
- Using ads with avatars that match custom audience segment being targeted
[43:35] Gavin’s “Limitless Masterclass” – Teaching You How to Hack Your Own Mind
- Gavin’s passion for helping people transform their lives
- The Limitless Masterclass content for creating real change
- Subconscious re-programming
- Repeating proven principles over and over again
- Making a short class (under 90 minutes) to be listened to every day for a month
- The importance of ‘digital mentors’
[54:29] Gavin’s Lifestyle Design and Productivity Techniques
- Integrating all aspects of life into alignment – work, play, social, fitness.
- Gavin’s approach to health and fitness and reframing failure
- Having an adaptable day structure
- Using the 60-60-30 principle
- The reason Gavin uses an old school kitchen timer
[1:01:20] Lucid Dreaming
- Becoming consciously awake inside your dream and controlling it
- Freeing your mind to do things way beyond what you think is possible
- Gavin’s tips for beginnings to start experimenting with lucid dreaming
[1:07:25] Gavin’s Reflections on World Travel
- Why Gavin travels the world
- Developing wisdom by seeing the world from multiple perspectives
- How Gavin structures his travel and chooses his destinations
- Matt and Gavin discuss Tbilisi, Georgia.
[1:12:45] How Gavin Manages Stress
- Having Intentionally being more vulnerable
[1:15:50] The Lightning Round
- The #1 book Gavin recommends
- The #1 productivity tool Gavin recommends
- The #1 podcast Gavin recommends
- The #1 person with whom Gavin would like to have dinner
- The one piece of advice Gavin would give to his 18-year-old self
- Gavin’s Top 2 Favorite Travel Destinations
- Gavin’s Top 3 Bucket-list Destinations
[1:21:24] Contact Gavin and Get a Discount on his “Limitless” Masterclass
