Bill Widmer takes us on his journey of growing up in Pennsylvania, deciding to nomad full time in an RV, and shares the pros and cons of RV travel life. He also opens up about and failing at multiple business ventures and takes us through his biggest setback of losing 90% of his income overnight, hitting rock bottom, and what it took to emerge from that. Bill then shares how he co-founded and built multiple 6-figure businesses, including The Wandering RV blog, with his wife Kayla, that now gets over 250,000 organic web visitors from Google per month and nets them a multiple 6-figure income. Bill takes us behind the scenes and shares the specific tactics for how to master the Search Engine Optimization (SEO) game. He explains how to do keyword research the right way, assess “content gaps” with your competitors, best practices for creating a “skyscraper post”, how to optimize it. He explains the “hub and spoke” model, how to use internal linking the right way, and how to use “latent semantic indexing”. He shares his 3 most effective tactics for conducting a “link building campaign”, both to get traffic to the site and to build domain authority. He explains the most highly leveraged activities you can use for SEO, based on where your domain authority currently lies and emphasizes the importance of “white hat” tactics for building consistent long-term traffic. Bill also shares some personal reflections and tips for doing business with your spouse and how to separate the business from the relationship. FULL SHOW NOTES AVAILABLE AT www.TheMaverickShow.com
Episode #71: Mastering the SEO Game, Building 6-Figure Blogs and Nomading Full Time in an RV with Bill Widmer
Episode Summary
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About the Guest
Bill Widmer
Bill Widmer is an SEO expert, business consultant, and location-independent serial entrepreneur who has founded multiple 6-figure businesses together with his wife Kayla. They built and monetized their travel website “The Wandering RV” while traveling the U.S. as full-time digital nomads in an RV. Using Bill’s SEO expertise, that website now gets over 250,000 monthly organic visitors from Google and nets Bill and Kayla a multiple six-figure income per year.
What You'll Learn
- How to monetize a blog to generate a multiple 6-figure income.
- How to use SEO to generate 250,000 monthly organic web visitors.
- The top 3 most effective link-building strategies.
Links From the Episode
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TOP 2 BOOKS BILL RECOMMEND
#1 PERSON WITH WHOM BILL WOULD MOST LIKE TO HAVE DINNER
PRODUCTIVITY TOOL BILL RECOMMENDS
BLOG THAT BILL RECOMMENDS
COURSE MENTIONED IN THIS EPISODE
PODCAST MENTIONED IN THIS EPISODE
TOOLS MENTIONED IN THIS EPISODE
PLACES WHERE THE INTERVIEW TOOK PLACE
TOP 3 FAVORITE TRAVEL DESTINATIONS
OTHER PLACES MENTIONED
CONTACT BILL
Time Stamped Show Notes
[2:33] Bill’s Upbringing and Entrepreneurial Tendencies
- Bills initial experience with sales and entrepreneurship
- Learning from failures and setbacks
- Finding his passion
[11:36] Nomading Full-time in an RV
- Why Bill and Kayla chose to nomad in an RV
- The pros and cons of RV life
- Freelancing and consulting while nomading in an RV
- Starting the wandering RV blog
- “Work camping” for extra money
[17:43] Bill’s Biggest Financial Setback
- Losing his biggest clients
- Hitting rock bottom
- Mindset work and podcast inspiration
[22:18] Building a Multiple 6-Figure Income from a Blog
- Monetizing his blog
- Creating high-value content
[25:06] Creating Impactful Content
- Deciding what content to create
- Monetization and Keyword Research
- Creating a “skyscraper” piece
- Hub and spoke content model
- Internal linking
- Keyword research tools
- Assessing “content gaps” with competitors
- The significance of “domain authority”
- Creating a “link-building campaign”
- Optimizing on-site SEO
[33:22] Link-Building Strategies
- Guest-posting
- Podcast interviews on other people’s shows
- “Broken link building” techniques
- Determining the number and quality of links you need to rank on google
- Strategies for building relationships and requesting back-links
[43:59] The Highest Leveraged SEO Activities
- The most effective strategy for a high domain authority site
- The most effective strategy for a low domain authority site
- Best practices for writing an effective “sky-scraper” post
- Quantity vs. Quality in your SEO content strategy
- Understanding “Latent Semantic Indexing”
[55:19] Navigating Google Updates and Building Long-Term SEO Strategies
- Using “white hat” SEO tactics
[1:00:43] Doing Business with Your Spouse
- How Bill and Kayla navigate their business partnership
- Having different roles but consulting each other on all major decisions
- Separating work from business
[1:03:47] The Lightning Round
- Bill’s top 2 book recommendations
- Bills #1 productivity tool recommendation
- The #1 blog Bill recommends
- The person with whom Bill would most like to have dinner
- Bill’s top 3 favorite travel destinations
[1:08:30] Contact Bill
- Check out Bills Websites
- Connect with Bill on LinkedIN
- Email Bill
