Episode #75: Anatomie CEO Kate Boyer on Stylish Minimalism and Building a Luxury Fashion Brand for the Global Traveler

Episode Summary

Kate Boyer shares her story growing up in Budapest, Hungary, and then moving to France and designing girl’s gymnastics outfits for the team she was coaching. Kate explains how, as a self-taught designer, she then began developing private label collections for exclusive resorts in St. Barth, eventually meeting her husband Shawn in Miami and co-founded Anatomie. With Kate as CEO and Shawn as Creative Director, Kate explains how Anatomie has produced luxury travel apparel in the global travel niche, outfitting women in stylish performance apparel with travel-conducive properties. Kate discusses the concept of stylish minimalism and how Anatomie not only helps women look good, but ensures they never need to check a bag again. She also takes us behind the scenes of running Anatomie, explains how she grew and scaled the brand, adjusted her ratio of wholesaling vs. direct-to-consumer sales, built luxury brand partnerships, and how Anatomie was designated the “Official Luxury Travel Clothing Brand” of Forbes Travel Guide. She shares her stress management techniques and her tips on what it takes to be a successful CEO. Kate also opens up about her personal life, shares tips on co-founding a business with a spouse, balancing business and marriage, gives tips on how to travel internationally with small children, and explains the value she has found in taking her 5-year-old daughter to 7 countries. Kate also shares the powerful impact that international travel has had on her life, including the emotional experience of helping her parents fulfill their bucket list. FULL SHOW NOTES AVAILABLE AT www.TheMaverickShow.com

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About the Guest

Kate Boyer

Kate Boyer is the co-founder and CEO of Anatomie – a luxury, women’s clothing brand specifically designed to outfit the global traveler in the most comfortable and stylish performance apparel. Made from the finest European fabrics, Anatomie apparel is also super-lightweight, wrinkle-free, moisture-wicking, quick-drying, highly-durable, and specifically designed with the versatility and flexibility to accommodate an active travel lifestyle. For years Anatomie has partnered with major brands such as PGA, Net Jets and, in 2019, Anatomie was named the “Official Luxury Travel Clothing Brand” of Forbes Travel Guide. Born in Budapest, Kate got a MBA in International Trade in France, while working as a girls’ gymnastics coach and dressing the team in outfits she designed herself. From there, as a self-taught designer, Kate developed private label collections for many exclusive resorts in St. Barth. She later met her husband Shawn in Miami, where he was designing customized clothing for hard-to-fit athletic men. The two joined forces to design sportswear for brands such as Elite Models, Cigarette Boats, and Lamborghini. With Kate as CEO and Shawn as Creative Director, they launched Anatomie in 2006, a name that speaks to the impeccable fit and sleek tailoring of the brand’s designs. Kate, Shawn and their 5-year-old daughter Charlee maintain a base in Miami, Florida but regularly travel the world together, with Kate having been to over 35 countries and Charlee having already been to 7 countries by the age of 5.

What You'll Learn

How to pack less, travel more, look stylish and never check a bag again.
How Kate built and scaled a luxury fashion brand to outfit the global traveler.
Tips on co-founding a business with your spouse and traveling the world with young kids.

Links From the Episode

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