Episode #99: Hip Hop Wine Parties and Black Luxury Travel to Epic Global Destinations with Claire Soares

Episode Summary

Claire Soares shares her journey growing up in Virginia, working at a Fortune 500 Company, learning about food and wine on her business trips, and then identifying the underserved market for Black luxury travel. She shares her process of founding her company as a side hustle and then leaving her corporate job to build “Up In the Air Life” to a 7- figure business serving the Black Luxury Travel niche. She explains the importance for new entrepreneurs of creating a substantial financial runway and the power of using lifestyle arbitrage by living in less expensive countries. She then takes us behind the scenes and explains how she grew “Up in the Air Life” into a multi-million-dollar business by building a field sales team, hosting unique cultural events as lead magnets, and putting meticulous effort into customer service as a means of developing a cult-like brand following. Claire then shares some of her trip offerings, itineraries, and highlights ranging from super-yacht parties to black-tie events in wine vineyards. She explains how she creates 5-star luxury trips to Africa, Asia and Europe without sacrificing cultural and historical substance or immersion in the local communities. She then gives details about her upcoming 5-star luxury trip offering to Antarctica in 2021. Clare also shares her most memorable fine dining experience, and her top wine tasting experience. She then opens up about the importance of mental health for entrepreneurs and shares some of her personal mindset, productivity and high-performance techniques. She also talks about her coaching program for entrepreneurs looking to build a 7-figure business. And she concludes by naming her Top 5 Hip Hop MCs…for the first time ever! FULL SHOW NOTES AVAILABLE AT: www.TheMaverickShow.com

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About the Guest

Claire Soares

Claire Soares is the founder and CEO of “Up In the Air Life”, a multi-million dollar luxury-travel company that primarily serves the African-American community. Up in the Air Life organizes 5-star group travel experiences to some of the world’s most epic locations. Claire believes in doing what you love, being who you are, and living life out loud. As a former sales executive at a Fortune 500 company, Claire founded Up in the Air Life in 2013 and built it to over $1 million in revenue in under 5 years. Today, Claire coaches other entrepreneurs on how to break away, go against the grain, and build a 7-figure business. Claire has been named one of the AirBnB Inaugural Black Travel Leaders, and she has been featured in Essence, Ebony, USA Today, The Huffington Post, and many other publications.

What You'll Learn

Tactics for Leaving Your Job and Building a 7-Figure Business
Black Luxury Travel Experiences Offered by “Up In The Air Life”
Claire’s Productivity, Mindset and High-Performance Techniques

Links From the Episode

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LEARN MORE ABOUT CLAIRE’S COACHING PROGRAM