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Hosted by Matt Bowles

99: Hip Hop Wine Parties and Black Luxury Travel to Epic Global Destinations with Claire Soares

Hosted by Matt Bowles         Hosted by Matt Bowles        
99: Hip Hop Wine Parties and Black Luxury Travel to Epic Global Destinations with Claire Soares           99: Hip Hop Wine Parties and Black Luxury Travel to Epic Global Destinations with Claire Soares          
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    Episode #99: Hip Hop Wine Parties and Black Luxury Travel to Epic Global Destinations with Claire Soares

    Hosted by Matt Bowles

    99: Hip Hop Wine Parties and Black Luxury Travel to Epic Global Destinations with Claire Soares

    Hosted by Matt Bowles         Hosted by Matt Bowles        
    99: Hip Hop Wine Parties and Black Luxury Travel to Epic Global Destinations with Claire Soares           99: Hip Hop Wine Parties and Black Luxury Travel to Epic Global Destinations with Claire Soares          
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      Episode Summary

      Claire Soares shares her journey growing up in Virginia, working at a Fortune 500 Company, learning about food and wine on her business trips, and then identifying the underserved market for Black luxury travel.  She shares her process of founding her company as a side hustle and then leaving her corporate job to build “Up In the Air Life” to a 7- figure business serving the Black Luxury Travel niche.  She explains the importance for new entrepreneurs of creating a substantial financial runway and the power of using lifestyle arbitrage by living in less expensive countries. She then takes us behind the scenes and explains how she grew “Up in the Air Life” into a multi-million-dollar business by building a field sales team, hosting unique cultural events as lead magnets, and putting meticulous effort into customer service as a means of developing a cult-like brand following.  Claire then shares some of her trip offerings, itineraries, and highlights ranging from super-yacht parties to black-tie events in wine vineyards.  She explains how she creates 5-star luxury trips to Africa, Asia and Europe without sacrificing cultural and historical substance or immersion in the local communities.  She then gives details about her upcoming 5-star luxury trip offering to Antarctica in 2021.  Clare also shares her most memorable fine dining experience, and her top wine tasting experience.  She then opens up about the importance of mental health for entrepreneurs and shares some of her personal mindset, productivity and high-performance techniques.  She also talks about her coaching program for entrepreneurs looking to build a 7-figure business.  And she concludes by naming her Top 5 Hip Hop MCs…for the first time ever!  FULL SHOW NOTES AVAILABLE AT: www.TheMaverickShow.com

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      Claire Soares

      Claire Soares is the founder and CEO of “Up In the Air Life”, a multi-million dollar luxury-travel company that primarily serves the African-American community. Up in the Air Life organizes 5-star group travel experiences to some of the world’s most epic locations. Claire believes in doing what you love, being who you are, and living life out loud. As a former sales executive at a Fortune 500 company, Claire founded Up in the Air Life in 2013 and built it to over $1 million in revenue in under 5 years. Today, Claire coaches other entrepreneurs on how to break away, go against the grain, and build a 7-figure business.  Claire has been named one of the AirBnB Inaugural Black Travel Leaders, and she has been featured in Essence, Ebony, USA Today, The Huffington Post, and many other publications.

      What You'll Learn
      • Tactics for Leaving Your Job and Building a 7-Figure Business
      • Black Luxury Travel Experiences Offered by “Up In The Air Life”
      • Claire’s Productivity, Mindset and High-Performance Techniques
      Links From the Episode

      Disclosure: This page contains affiliate links. If you click through any links and make a purchase, you should assume that Maverick will receive financial compensation (at no additional cost to you). We greatly appreciate you using our affiliate links because it helps to support the show and cover production costs of the podcast.

      LEARN MORE ABOUT CLAIRE’S COACHING PROGRAM

      LEARN MORE ABOUT CLAIRE’S LUXURY TRAVEL ITINERARIES

      #1 BOOK THAT CLAIRE RECOMMENDS

      #1 PERSON WITH WHOM CLAIRE WANTS TO HAVE DINNER

      CLAIRE’S FAVORITE WINE

      LOCATION WHERE THE INTERVIEW TOOK PLACE

      WINE CONSUMED DURING THIS EPISODE

      PERSON MENTIONED IN THIS EPISODE

      RESTAURANTS MENTIONED IN THIS EPISODE

      HOTEL MENTIONED IN THIS EPISODE

      TOP 3 FAVORITE TRAVEL DESTINATIONS

      TOP 3 BUCKET LIST DESTINATIONS

      OTHER PLACES MENTIONED IN THIS EPISODE

      CLAIRE’S TOP 5 HIP HOP MC’s

      MATT’S TOP 5 HIP HOP MC’s

      CONTACT CLAIRE

      Time Stamped Show Notes

      [3:12] Matt and Claire Talk About the Experiences in Italy

       

      [6:30] Claire’s Upbringing and Path to Founding Up In The Air Life

      • Growing up in Virginia
      • Planning class trips
      • Starting a lawn-mowing company as a teenager
      • Corporate sales career
      • Learning about wine, fine dining, and luxury travel in her corporate job
      • Identifying the under-served market for Black luxury travel
      • Applying her knowledge and commitment to high end customer service

      [12:57] Claire and Matt Share Their Most Memorable Fine Dining Experiences

       

      [17:02] Claire’s Transition from the Corporate World to Entrepreneurship

      • Starting her business while still employed
      • Investing in her business
      • Creating an 18-month runway
      • Using lifestyle arbitrage to reduce living expenses
      • Experiencing racial discrimination in the workplace
      • Getting pregnant and losing her baby

      [23:31] Building “Up In The Air Life” to a 7-Figure Business

      • Building a field sales team
      • Hosting unique cultural events around the U.S. as Lead Magnets
      • Under-promising and Over-delivering on customer experience
      • Creating a brand with a cult-like following

      [26:34] “Up in the Air Life” Trip Itineraries and Experiences

      • Claire’s favorite itinerary in South Africa
      • Culinary experiences
      • Historical and cultural experiences
      • Safaris and Boat Trips
      • Adventure tourism and gun ranges
      • Claire’s Luxury trip to Antarctica
      • Claire’s Marquee trips to Egypt and Ghana
      • Sailing and Yacht Trips around Croatia, Thailand
      • Matt’s Experience in West Africa

      [37:36] Claire’s Mindset, Productivity and High Performance Techniques

      • Why quitters win
      • Morning affirmations and brain reprogramming
      • The importance of therapy and mental health
      • Investing in coaches and consultants
      • Surrounding yourself with high achievers

      [43:09] Claire’s Coaching Program: “The 7th Level”

      • Understanding Who You are and Packaging Your Services
      • Website and Social Media Presence
      • Connecting with your Ideal Customer
      • Getting Media Attention
      • Creating an Amazing Client Experience
      • Scaling and Team Building

      [48:08] The Lightning Round

      • #1 Book Claire Recommends
      • #1 Travel Hack that Claire Recommends
      • #1 Person with Whom Claire Would Most Like to Have Dinner
      • Claire’s Most Memorable Wine Tasting Experience
      • Claire’s Favorite Wine
      • Top 3 Favorite Travel Destinations
      • Top 3 Bucket List Destinations
      • Top 5 Hip Hop MCs

      [59:53] Contact Claire

      Hosted by Matt Bowles

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      Hosted by Matt Bowles         Hosted by Matt Bowles        
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