Episode #07: YouTube Influencer Nick Nimmin on Hip Hop, Meditation, and How to Get Over 100K Video Subscribers in 12 Months

Episode Summary

YouTube Influencer Nick Nimmin explains how he grew his personal YouTube Channel by over 100,000 subscribers in under 12 months. He talks about the biggest mistakes people make with YouTube and why most people fail to grow their audience. He gives a detailed example of how a local real estate agent could use YouTube to dominate their local market, and explains the #1 mega-mistake real estate agents make on YouTube. He then explains how to optimize your ‘watch time’ and ‘session time’, why to use a ‘series playlist’, how long your videos should be and how frequently you should publish in order to maximize your authority and increase your chances of YouTube recommending your videos. Nick also opens up about his personal journey, talks about his early days as a hip hop DJ and tells the story of how he got to open a concert for 2 Live Crew. He then shares his pivotal transitionary moment when he got in shape, dropped 100 pounds, sold all his stuff, moved to Thailand and slept on the floor of his brother’s storage room for 4 months as he got on his feet and started his business. He also talks about how his daily practice of meditation over the last 3 years has changed the way he sees everything. He explains the specific details of how he meditates, the science behind it, and then makes recommendations for how beginners can get started. He concludes by naming his top 5 hip hop MCs of all time!

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Nick Nimmin

Nick Nimmin is location independent entrepreneur, a YouTube Certified expert, content creator and speaker who has leveraged online video to build a six-figure business. On his personal YouTube channel where he shares YouTube tips for video creators, he has amassed almost 300,000 subscribers and over 12,000,000 video views. Nick also helps his private clients leverage YouTube as a positioning and awareness tool and turn YouTube into a consistent lead generator and fulltime income source.  Nick has been based in Chiang Mai, Thailand for more than a decade and is a sought after speaker at conferences around the world.

What You'll Learn
  • The unique value of producing videos as a marketing strategy and how to build “parasocial relationships” with your viewers 24 hours a day.
  • The most effective tactics for leveraging your video content – How long your videos should be, how often you should post, how to interpret YouTube metrics, and how to get YouTube to suggest your video to other users.
  • How local real estate agents and other small business owners can use YouTube to dominate their local market, and how to avoid the #1 mega-mistake most of them make on YouTube.
Links From the Episode

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NICK’S YOUTUBE RESOURCES FOR VIDEO CREATORS:

NOMAD SUMMIT (EVENT WHERE MATT AND NICK WERE SPEAKERS):

  • Get 10% OFF Tickets to the Next Nomad Summit By Using the Code “FRIENDS”

BOOK THAT NICK RECOMMENDS:

NICK’S TOP 5 HIPHOP MC’S OF ALL TIME:

TOP YOUTUBE SHOWS OR PODCASTS NICK RECOMMENDS:

CITY WHERE MATT AND NICK ARE CONDUCING THE INTERVIEW:

TOP 3 TRAVEL DESTINATION NICK RECOMMEND:

NICK’S BUCKETLIST TRAVEL DESTINATIONS:

OTHER TRAVEL DESTINATION MATT MENTIONED:

Check Flight Prices to Any of These Destinations


CONTACT AND FOLLOW NICK:

 

 

Time Stamped Show Notes

[04:08] NICK’S ORIGIN STORY

  • How Nick became a hip hop DJ
  • How Nick got to open a concert for Two Live Crew
  • Nick’s serial entrepreneurial journey
  • Nick’s personal transformation and the path that led Nick to Thailand

[11:28] CHIANG MAI AS A NOMAD HUB

  • Why Digital Nomads Come to Chiang Mai
  • The Cost of Living in Chiang Mai
  • What Nick likes most about living in Chiang Mai
  • The food and coffee shop culture in Chiang Mai

[21:06] TIPS FOR GROWING YOUTUBE AUDIENCE AND STARTING A CHANNEL

  • Tips for growing your audience
  • Understanding YouTube Metrics and Algorithms
  • Optimizing Your Video Length
  • Why Start a YouTube channel and How to get it off the ground
  • How to outsource editing of your You Tube videos
  • Avoiding the Biggest Mistake Real Estate Agents Make on You Tube
  • How to Outrank Established Websites in 15 minutes using video

[42:46] TIME MAGEMENT, STRESS REDUCTION AND MEDITATION

  • How Nick structures his time and optimizes his productivity
  • How Nick manages stress as an entrepreneur
  • How Nick meditates
  • Tips on meditation for beginners

[52:47] The Lightning Round

  • Nick’s Top 5 Hip Hop MC’s of all time
  • Nicks Top 3 favorite youtube shows
  • Nick’s Top 3 Favorite Travel Destinations
  • Nick’s Top 3 Bucket List Travel Destinations
  • Nick’s Top Book Recommendation